Reduce, reuse… cycle: Inside Endura’s headquarters

Cyclist Magazine

Editorial feature

February 2023

When Endura started in 1993, the focus was on creating cycling apparel that could cope with the Scottish weather conditions familiar to the company’s founder, Jim McFarlane. Over the next 30 years it grew from a niche brand into a clothing giant that sponsored one of the biggest cycling teams in the world.

Credit for all imagery: Connor Mollison / Cyclist Magazine

Reduce, reuse… cycle: Inside Endura’s headquarters

I visited the Endura headquarters in Scotland to find out all about the company, it’s beginnings, where it’s going, and why it creates cycling kit.

Emma Cole

Let’s stay in touch

Reduce, reuse… cycle: Inside Endura’s headquarters

I visited the Endura headquarters in Scotland to find out all about the company, it’s beginnings, where it’s going, and why it creates cycling kit.

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Interview: Lael Wilcox

Emma Cole

Let’s stay in touch